Logo design and explorations for a line of natural sleep products

Concept 1: A classic serif “V” accentuated with botanical flourishes emphasizes Ergovea’s upscale sleep brand.

Concept 2: Inspired by the natural rubber used in ErgoVea products, we based this logomark on the seed pods from the rubber tree plant. The rotation of the logomark represents the unique way the pod “explodes” to disperse its seeds.

Concept 2 was selected by our client and now adorns ErgoVea products including mattresses, bedding, and toppers.

What we did


Logo design