Ergo Sleep Systems
Ergo Sleep Systems was an e-commerce and brick-and-mortar store specializing in organic and natural sleep products. We developed a comprehensive brand identity system, website, and marketing materials to support their mission of providing healthful, earth-friendly sleep products to customers in the SF Bay Area and beyond.
We designed a timeless logo with fresh, natural colors to convey healthfulness and tranquility
Ergo Sleep Systems’ feature-rich e-commerce website educated their customers about organic products and allowed them to quickly and easily make purchases
Avoiding the typical new-age nature imagery used in organic product marketing, we sourced quirky images of everyday people to create a fun and realistic brand experience
We applied Ergo Sleep Systems’ visual brand across all media, including stationery and retail signage, as shown here in Berkeley’s Fourth Street shopping district
What we did
Design
Branding
Art direction
Graphic design
Packaging design
Retail signage
UI/UX
Development
WordPress
e-Commerce
Strategy & Marketing
Copywriting
Social media marketing