Ergo Sleep Systems

Ergo Sleep Systems was an e-commerce and brick-and-mortar store specializing in organic and natural sleep products. We developed a comprehensive brand identity system, website, and marketing materials to support their mission of providing healthful, earth-friendly sleep products to customers in the SF Bay Area and beyond.

We designed a timeless logo with fresh, natural colors to convey healthfulness and tranquility

Ergo Sleep Systems’ feature-rich e-commerce website educated their customers about organic products and allowed them to quickly and easily make purchases

Avoiding the typical new-age nature imagery used in organic product marketing, we sourced quirky images of everyday people to create a fun and realistic brand experience

We applied Ergo Sleep Systems’ visual brand across all media, including stationery and retail signage, as shown here in Berkeley’s Fourth Street shopping district

What we did


Art direction
Graphic design
Packaging design
Retail signage



Strategy & Marketing

Social media marketing