Eel Pop

Experiments with a pop culture brand

Inspired by kitsch, whimsy, and old-school candy, we designed a curvy, striped, pulsating logo.

We developed a feature-rich Open Cart e-commerce website to enable customers to quickly and easily make purchases, create an account, and sign up for a newsletter.

Visit Eel Pop

Rubber stamps lend a personal touch to recyclable, budget-friendly packaging.

Eel Pop’s Hail Lucipurr enamel pin sold out quickly over the holidays. Working with Mingo Press, we produced die-cut circular backing cards with a pentagram design. The backing cards were offset printed on 130# “epic black” Classic Crest Cover with PMS Metallic 877C ink.

Product photo of Eel Pop’s enamel pin, The Caretaker, inspired by Jack Nicholson’s role as Jack Torrance in The Shining.

What we did

Design

Branding
Art direction
Graphic design
Packaging design
Product design
UI/UX

Development

e-Commerce
Open Cart

Strategy & Marketing

Naming
Copywriting
Social media marketing

Photography

Product photography

Lifestyle photography by Terrance Wong